Chair: Olga Smirnova (Lomonosov Moscow State University, Russia) Discussant: Dipak De (Banaras Hindu University, India) Presentations: Vir Bala Aggarwal (Himachal Pradesh University Shimla, India): Bridging the Divide: A Development Communication Perspective Niranjana Prem (Tata Institute of Social Sciences, India): Digital Divide: Need for Realigning the topdown in ICT for D Andrea Limberto (University of Sao Paulo, Brazil): #In terms of the interdict Eduardo Zilles Borba & Marcelo Knorich Zuffo (University of Sao Paulo, Brazil): Natural to the Human Interactions with Digital Interfaces: A New Perspective to Understand the Virtual Experiences Kulveen Trehan (Guru Gobind Singh Indraprastha University, India): Advertising Literacy to Empower the Young Media Consumers in India : A Critical Exploration of the Advertised Mind Christopher McConnell (UT Austin, USA): Institutional Access Divides and Digital Inclusion